Ever thought of 'selling' in healthcare as a bad thing? Turns out, it might be the opposite! On The Authentic Dentist podcast, Dr. Allison House and Shawn Zajas spill why dental pros actually have a moral duty to communicate (aka 'sell') treatment options. It’s not about pushing products—it’s about making sure patients know what’s possible for their health, even if they don’t realize it yet. Wildest part? Sometimes charging more makes patients value the treatment more! Who knew pricing psychology was a thing in dentistry? #DentalCare #HealthcareEthics #PatientFirst #AuthenticDentist #DentalLife #Health