Is Your Brand Ready for Zero-Click Search?

Generative AI is shaking up the search game—are brands keeping up? Orange 142 just dropped a guide on Generative Engine Optimization, showing how AI-powered search engines like Google SGE and Perplexity are changing digital discovery. With more searches ending in zero clicks, will traditional SEO become obsolete? How should brands adapt their content to stay visible when AI curates the answers? Let’s debate: Is this the end of the old search era? #GenerativeAI #DigitalMarketing #BrandVisibility #SearchInnovation #FutureOfSearch #Tech