GM just filed paperwork to keep the Pontiac name, but don’t get your hopes up for a new Firebird. It’s more about holding onto the brand for merch like hubcaps and license plate frames than bringing back the cars. Pontiac fans still love their classics, but GM’s focused on electric rides and global markets now. For collectors, this means your old Pontiac swag might stay cool (and collectible) for a while longer! #Pontiac #GM #CarCulture #Business