Why Costco Wins When Target Fumbles DEI

Here’s a hot take for your next coffee break: companies that stick with diversity and inclusion are actually winning with shoppers. When Target dialed back its DEI efforts, shoppers noticed—and so did their sales, which dropped almost 3%. Meanwhile, Costco doubled down on its DEI game and saw both its reputation and revenue jump. The lesson? People want to spend where they feel good about the company’s values. So, if you’re deciding where to shop, maybe let your dollars do the talking! #MoneyMoves #ShopSmart #DEIMatters #Business