When London’s Art Scene Moves into Hotel Corridors, Expect the Unexpected

Art fairs in London are often defined by their grandeur and exclusivity, but Minor Attractions flips the script by transforming the lavish Mandrake Hotel into a multi-floor playground for both established and emerging galleries. Rather than sticking to sterile white-cube booths, this fair scatters artwork throughout bedrooms, bars, and stairwells, creating a living, breathing art experience. London has a history of alternative fairs that champion new voices, yet many have faded away. Minor Attractions steps into this gap, offering free entry and a lineup that spans continents—from Melbourne to Seoul, and from Salford to Fitzrovia. The fair’s ethos centers on accessibility and community, reflecting the city’s multicultural pulse. With installations ranging from surreal drawings to playful fabric sculptures and even a historic BDSM costume, the event refuses to play by the usual rules. By weaving together art, performance, and radio, Minor Attractions proves that London’s creative energy thrives best when it spills beyond the expected boundaries. In the city’s ever-shifting art landscape, sometimes the most exciting discoveries happen just down the hotel hallway. #LondonArtScene #AlternativeArtFair #ContemporaryArt #Culture