Most blush guides tell you to apply based on face shape. But in practice? Your unique facial features matter more. Take long faces: horizontal blush is the go-to advice. But what if that long face also has hollow cheeks and high cheekbones? That same placement can exaggerate the hollowness and make the cheekbones jut out awkwardly. Here’s a smarter approach: – Wide outer eye gap (broad face): Use a muted blush shade in a vertical line under the outer eye. Blend gently. It narrows the face and reduces mid-face blank space. – High cheekbones: Soften the hollow between the outer eye and cheekbone peak using a warm or soft blush diagonally. It creates volume. – Sunken mid-face: Avoid dark tones in the triangle under the eyes. A pale, diffused blush adds lift without deepening shadows. The key? Stop copying diagrams. Start sculpting with intention. #beauty #makeup #blush