Coke’s Big River Cleanup: Real Change or PR Splash?

Coca-Cola is funding a huge cleanup of Pakistan’s Ravi River, one of the world’s most polluted waterways. The project aims to bring cleaner water to local communities and fight waterborne diseases. While it’s a win for people living nearby, Coke still has a big plastic problem—those bottles aren’t going anywhere just yet. So, is this a real step forward or just a drop in the ocean? Either way, it’s a reminder that even big brands can make a difference, one river at a time. #CocaCola #Sustainability #WaterCrisis #Business #EntrepreneurshipStartup