Tokyo Gendai Unveils a New Canvas for Japan’s Global Art Ambitions

For years, Japan’s art market has played second fiddle to its Asian neighbors, despite the country’s rich creative legacy. The debut of Tokyo Gendai at Yokohama’s Pacifico Convention Center marks a bold attempt to change that tune, gathering 73 galleries and a surge of international talent under one roof. A new tax break has made it easier for global galleries to participate, signaling Japan’s readiness to compete on the world stage. The fair’s sections—ranging from “historically significant” artists to digital pioneers—spotlight both tradition and innovation, with works exploring identity, labor, and the interplay of heritage and technology. Japanese galleries relished the home advantage, unveiling ambitious installations and contemporary takes on local craft. Meanwhile, collectors from across Asia and beyond flocked to the event, eager for a taste of Japan’s evolving art scene. As the crowds buzzed and artworks found new homes, Tokyo Gendai offered a glimpse of a market poised for transformation—where the old and new brush shoulders, and the world is watching. #TokyoGendai #JapaneseArt #ContemporaryArt #Culture