2025 Is the Year of the “Oxygen It-Girl”

The Spring/Summer 2025 runway shows are in—and guess what’s quietly dominating the scene? Not glitter, not color explosions, not edgy graphic liners. But skin. Real, radiant, breathable skin. 💧 The clean-girl glow has officially evolved into the “oxygen beauty” look: • Think lit-from-within skin that looks barely covered • Whisper-soft blush across the cheeks and nose • Glossy, champagne-toned lids with diffused shimmer • Long, natural lashes and the occasional visible freckle Makeup artists like Olivia Griffiths are leaning into soft pinks, browns, and fleshy nudes for the lips—nothing loud, just color that hums. Pro tip? Dab highlighter on the inner corners and center lids to create a “dewy eye” effect. Round it out with a neutral blush that hugs your cheekbones and melts into the skin. This isn’t about minimal effort—it’s about maximum freshness. The 2025 girl doesn’t shout. She breathes. #beauty #makeup #OxygenItGirl