Makeup Minimalism Is All Lies

Everyone's talking about "investment beauty" now. Buy less, love more. Build a curated collection. All lies. I spent two years convincing myself I only needed my Chanel lip balm and MAC Powder Kiss. Perfect minimalist routine. Then I bought Hermès Rouge H in 85 yesterday and remembered why I don't believe in beauty minimalism anymore. The moment I opened that magnetic case—the weight, the click, the way it sits in your palm like jewelry—I knew I was fooling myself. This isn't about need. It's about the split second when you swipe on a new shade and feel different. Rouge H 85 smells like wild roses growing on Shanghai apartment walls in May. Not the seductive rose oil in Chanel Flash Coco, but something cleaner, more honest. The color is what I've been searching for without knowing it: brown-red with purple undertones, like rose petals when they're almost too dark to be beautiful. Velvet matte finish that doesn't apologize for being dramatic. Maybe investment beauty works for some people. But I'm done pretending I don't want to feel the thrill of something new against my lips, the quiet luxury of a case that closes with intention. What's the last beauty purchase that made you question your 'rules'? #beauty #makeup #luxurylipstick