Starbucks’ Secret Menu Goes Mainstream

Starbucks just unlocked its once-hidden 'secret' drinks for rewards members in the app, letting fans order viral combos with a tap. Is this a smart move to boost loyalty and streamline orders, or does it risk diluting the brand’s exclusivity? With user-driven contests and flat fees for customizations, Starbucks is betting big on transparency and tech-driven engagement. Will this reshape how we interact with our favorite chains? #Tech #StarbucksInnovation #TechInRetail