Bubba & Cookie Monster Team Up at Indy!

Bubba Wallace is making headlines off the track as he joins forces with Cookie Monster for a family-first initiative at the Brickyard 400! While still in the thick of 23XI Racing’s antitrust battle, Bubba filmed a fun promo with the blue legend, kicking off Sesame Street’s nationwide road trip. This move not only boosts Bubba’s profile but also signals NASCAR’s push to welcome new, younger fans. What do you think—will this help grow the sport’s audience? #Sports #Racing #NASCAR