USC fans, the Trojans just hit the big leagues—literally and financially. With a $1.4 billion valuation, our squad ranks No. 8 in college football, thanks to the Big Ten jump and that sweet L.A. market. Forget the old Pac-12 paydays; now, we’re talking major TV money and a recruiting goldmine. Sure, we haven’t cracked the College Football Playoff yet, but with our legacy (think Reggie, Leinart, Caleb) and new resources, USC’s ceiling just got a whole lot higher. Is this the start of a new Trojan dynasty? #Sports #Football #FightOn