Texas Tech is making serious waves in college football recruiting, landing top talent and even outpacing some big-name Texas rivals. Despite having a passionate fan base, great facilities, and a strong campus vibe, the main thing holding the Red Raiders back has been Lubbock’s distance from major Texas cities. Still, recent five-star commitments and a top transfer class show that reputation might finally be beating geography. Could Texas Tech’s momentum change the game for good? What do you think matters more—location or building a winning culture? #Sports #Football #TexasTech