Tariffs and inflation have parents hitting the stores way earlier than usual for back-to-school shopping—67% started in early July, the highest since 2018! Everyone’s worried prices will spike, so families are hunting for deals and shopping lists before schools even send them out. Even though average spending per kid is down, total spending is up because more families are shopping. But lower-income families are cutting back big time. Anyone else already snagging those sales? #Education #BackToSchool #Tariffs