Portillo’s took Texas by storm with a record-breaking opening, but things fizzled fast. The CEO admits they went too hard on the first launch, then totally dropped the ball on marketing for new spots in Dallas and Houston. Now, sales are dragging and growth targets are down. The fix? More marketing, more local buzz, and learning from their Texas missteps before they open in Atlanta. Will Portillo’s get its Texas groove back? #Food #Portillos #TexasEats