Portillo’s came to Texas with big Chicago energy, but now their Texas locations are underperforming and it’s apparently our fault. After a hyped Dallas debut, they dialed back the marketing for Houston and beyond—maybe too much. Now, hardly anyone knows they’re here! Their CEO says it’s all about awareness, and the stock took a hit. But don’t worry, they’re not giving up on Texas yet. Maybe we just need more Italian beef in our lives? #Food #Portillos #TexasEats