Lotus just joined the spatial audio race, rolling out Dolby Atmos support for Apple CarPlay in its latest models. With 23 KEF speakers now tuned for immersive sound, is premium in-car audio the new battleground for automakers? As more brands chase this 3D listening experience, are we witnessing a genuine leap in music enjoyment—or just another luxury upsell? Would you pay extra for this tech? #Tech #DolbyAtmos #CarTech