Gen Alpha—kids born after 2010—are already spending over $100 billion a year, mostly thanks to side hustles and generous parents. They’re not just buying toys; they’re influencing what the whole family eats, wears, and where they travel. The big winners? Brands like Roblox and Nike, who’ve turned online games into virtual shopping malls. The takeaway: If you want to understand the next big trend, just watch what the kids are clicking on! #Business #EntrepreneurshipStartup #GenAlpha