Joey McGuire’s approach to building Texas Tech’s football staff is all about real connections, not just resumes. Inspired by legendary Longhorns coach Mack Brown, McGuire keeps a running list of top coaching talent and invests years in building trust—sometimes long before jobs even open up. He’s even known for personally checking players in at breakfast to start their day with a sense of community. It’s this focus on authentic relationships, both with staff and players, that’s shaping the Red Raiders’ culture. What do you think—does this kind of leadership make a difference on the field? #Sports #Football #TexasTech