Lollapalooza 2025 in Chicago wasn’t just about the epic headliners—this year, the real magic happened offstage. Picture mini-stages tucked under shady trees, surprise DJ sets (including a wild hour of Brazilian funk), and brands like Patrón and Hollister turning their spaces into full-on experiences. Festival fashion threw it back to Y2K with butterfly clips and body glitter everywhere, while tech like Alexa+ made planning your fest day easier than ever. Even drinks evolved, with NÜTRL vodka seltzers and non-alc options everywhere. What’s your favorite new festival trend: immersive brand lounges, throwback fashion, or the rise of sober-curious drinks? #Culture #Lollapalooza2025 #Chicago