Have you watched Formula 1 and noticed all those beer logos on the cars? The "0.0% Beer" thing, non-alcoholic stuff. Heineken 0.0, Peroni 0.0, Estrella 0.0, everywhere. Actually it’s a smart way to get around strict advertising rules in the 21 countries F1 races in, plus all the others where the broadcast goes. By showing “0.0” instead of their regular beer, the big brands keep their names on screen without breaking local laws that ban alcohol ads. You know in places like France, the rules are so tight that even a non-alcoholic logo can be banned if it reminds people of the real thing. It’s not a new idea either. Tobacco companies used similar tricks when cigarette ads were banned. The non-alcoholic beer push is basically the modern version, just with a $17 billion global market behind it. Quite ironic -- you can see these beer brands being plastered everywhere around the racing circuit. #Formula1 #MarketingHacks #Beverages #F1fans #SportsBusiness #Branding #Cars