Tennessee is making college sports history—Nike let the Vols walk, and now Adidas is stepping up with a blockbuster deal worth at least $100 million over 10 years. What’s wild is that Nike didn’t even try to match the offer, signaling a major shift in how brands value schools. Adidas is promising to treat Tennessee like a true flagship, and the deal is deeply tied to NIL, meaning more direct payouts for athletes. With so many schools’ apparel contracts ending soon, could this be the new blueprint for college sports? What do you think about the Vols’ bold move? #Business #TennesseeVols #Adidas