Wow, Big Ben just set the record straight! In his US Open presser, a reporter tried to downplay his On Running deal—calling it 'not one of the big ones' compared to Nike or Adidas. But Shelton, backed by the Swiss brand and Roger Federer himself, wasn’t having it. He defended On’s rise and made it clear: he’s loyal to the brand that believed in him first. This moment highlights how tennis stars are ditching tradition for brands that match their vibe. Thoughts on this new sponsorship era? #Sports #Tennis #BenShelton