Cracker Barrel’s new logo was supposed to freshen things up, but it ended up costing them nearly $100 million and a lot of customer goodwill. The problem? They ditched the old-timey guy and barrel that fans loved, making the brand feel less homey. If you’re running a business, remember: changing your look can be risky if you don’t bring your loyal customers along for the ride! #Business #EntrepreneurshipStartup #CrackerBarrel