Cracker Barrel New Logo Drama: Why People Care

It’s not just about a logo change, it’s about a cultural shift. There IS such a thing as “Americana”. There is a longing for nostalgia amongst a vast majority of Americans, regardless of political views. That’s why we like classic automobiles, antique stores and road trips to historic places. Cracker Barrel is not,in and of itself, a “vintage” restaurant however, it did strive to offer diners a nostalgic atmosphere. In that effort it was overtly effective. That is what has so many people upset over the change. The rocking chairs and checkerboards may remain but the atmosphere will be gone. There is no denying that the changes being made at Cracker Barrel headquarters is a direct attempt to attract a newer clientele. All business do some sort of outreach to remain viable however, the successful way to do that is to convince people that what you offer is desirable to them. Changing who you are is not comforting to your current customer base. You lose more than you gain.

I don’t care if they change it. Been to one maybe 3 times in my lifetime. I don’t understand all the fuss over a logo..

Not just the logo but the whole theme. Have you never heard the saying 'some things are just better left alone'? or 'when you have a good thing why change it?' Its the atmosphere that brings alot of folks in. change that and you're just another ordinary restraunt.

Everyone is tired of weirdos and flag wavers demanding change. These people don’t even know what a woman is.

don't like new logo. but that saying what I care about the down fall with the food it has went from good to bad to can't even eat it. because of cutting corners to save a few cents. food gotten so bad we haven't been back in four years

Really, they have to ask “why people care”?

go there all the time. not just a logo it's seeing welcoming family oriented place not a door mat. if you don't care about the issue you don't have an invested interest where you are going to have family dinner. let it have meaning let it have heart not coldness.

Who cares?

because it allows stupid people to start blaming woke and dei and anything else. they don't know what it means

They took a huge financial hit just to take an old white man from the logo.