Instead of splurging on flashy cars or designer gear, Texas Tech quarterback Behren Morton just bought 150 acres of land in Cross Plains, Texas with his NIL earnings. He’s not just holding onto it—he’s renting it out to hunters, tapping into the massive Texas hunting industry. This move could bring in steady income, all while he’s leading the Red Raiders on the field. Morton’s approach is a refreshing change from the usual spending we see from college athletes. What do you think—should more athletes invest for the future like this? #Sports #Football #TexasTech