Cracker Barrel’s $700M Oops: Keep It Country!

Cracker Barrel tried to give its logo a modern makeover, but fans (and even its 93-year-old co-founder!) weren’t having it. After spending $700 million, the chain faced a wave of online roasting and a stock dip. The lesson? Sometimes, messing with a classic just isn’t worth it—especially when your customers love the old-school vibes. If it ain’t broke, don’t fix it! #Business #EntrepreneurshipStartup #CrackerBarrel

4 days ago

Guest with no filter

That CEO and the board members who agreed with her must go. The outside social justice groups she hired must be fired. The affected restaurants must be restored to their original decor and don’t screw around with our Cracker Barrel again

Perry park, KY

spoton11

They cant read their demographic?Just shows how disconnected top management is.

Hunter, NY

Veronica Wood

jesus....now I can sleep (sarcasm)

Groton, NY

Reply(4)

James Paschall

Who was the idiot that came up with changing the sign?

Paris, TN

Judy Derolf

if they want to change then make the food warmer. it comes out just warm. We love Cracker Barrel and go every time we go to BRANSON, OR SPRINGFIELD MO. TO SHOP. We live 85 miles to 120 miles from them. Our little town only has a couple of small family owned breakfast shops. But they are good . We always look for cracker barrel signs when traveling where we eat.

Mountain Home, AR