LeBron James’ new Nike ad pulls no punches: “They called him the chosen one. He carried the weight of every expectation on his shoulders. But he never broke. We were all witnesses. Every rival was defeated. Every idol was destroyed. He took the crown and kept it. Behold the greatness. He is the forever king.” From “The Chosen One” tattoo as a teenager to becoming the NBA’s all-time leading scorer and still dominating in Year 23 — LeBron’s career has been one of unmatched longevity and consistency. Do you believe LeBron is already the ‘Forever King’? #LeBronJames #Nike #NBA #GOATDebate #BasketballLegends #WitnessGreatness #MyNBAGOAT #NBAHistory #BasketballHistory #BasketballTalk #Sports