Colorado’s bold investment in Coach Prime is now putting the university’s athletic department in a financial crunch. After the initial “Prime Effect” brought in big crowds and national buzz, the Buffs are staring down a record $27 million deficit. The costs of modern college football—especially with new NIL rules and a $10 million annual contract for Sanders—are piling up fast. Cutting sports or using tuition funds is off the table, but the pressure is on to find new revenue. Is the high-stakes bet on star power worth it for college sports? #Sports #Football #ColoradoBuffs