Wow, college sports just got a massive shakeup! Utah Utes are making headlines with a first-of-its-kind move—teaming up with Otro Capital to create Utah Brands & Entertainment LLC, pulling in over $500 million. This isn’t your typical booster money; private equity is here, and it’s all business. Montana AD Kent Haslam isn’t shocked, but he doubts smaller schools like the Griz will follow. Is this the future, or just a power move by the Utes? #Sports #CollegeSports #UtahUtes