Iowa’s Cy-Hawk showdown with Iowa State just became the most-watched women’s Jimmy V Classic ever, pulling in a peak of 1.3 million viewers and averaging a million throughout. That’s a 210% jump from last year! Even though the Hawkeyes lost, the energy around this team is off the charts—season tickets sold out for the third year running, and fans are tuning in from everywhere. With a huge matchup against UConn coming up, it feels like Iowa is rewriting what’s possible for women’s college basketball. Are we witnessing the start of a new dynasty? #Sports #IowaHawkeyes #WomensBasketball