Puerto Rico is popping up everywhere on Gen Z’s feeds—and it’s changing the way people travel. Instead of relying on old-school ads, young adventurers are building their trips around what they see on Instagram and TikTok: cliff jumps, rainforest hikes, street art, and food markets. Local tourism leaders are catching on, teaming up with influencers and everyday travelers to showcase real experiences. Gen Z visitors are spending less on luxury, more on fun, and leaving rave reviews. Have you planned a trip based on a viral post? What’s your favorite spot that you discovered online? #Tech #PuertoRico #GenZTravel