Ever wondered who’s behind Aldi’s surprisingly good coffee? Turns out, a German company called NewCoffee has been roasting beans for Aldi since the ‘60s, making your Barissimo and Simply Nature blends possible. The buzz: Aldi’s working to keep its coffee ethical and wallet-friendly, but prices are creeping up. Pro tip: Check for Fair Trade or Rainforest Alliance logos if you want your morning cup to do good, too! #Business #EntrepreneurshipStartup #Aldi