National TV coverage for the Sun Bowl is locked in through 2030, keeping El Paso in the spotlight for years to come. With so many bowl games moving off major networks or disappearing, this new CBS deal is a big win for our city and local businesses. The Sun Bowl isn’t just a football game—it’s a showcase for El Paso’s unique charm and winter weather, drawing visitors and attention nationwide. What does this continued exposure mean for our community, tourism, and local pride? Let’s talk about the impact! #Sports #Football #ElPaso