Mizzou basketball is shaking up college recruiting by teaming up with social media creators instead of relying on old-school TV. General manager Tim Fuller, who helped build Overtime Elite’s massive online following, brought that same energy to Columbia. By inviting top YouTubers and TikTokers to campus for behind-the-scenes access, Mizzou is putting its athletes in front of millions of Gen Z fans. It’s not just about getting recruits—it’s about building personal brands and connecting with today’s players where they actually hang out: online. What do you think—will this new approach give Mizzou an edge? #Sports #Mizzou #CollegeBasketball