Another big name is leaving the Mag Mile—David Yurman is moving its flagship to Rush Street, right in the heart of the Gold Coast’s luxury cluster. This isn’t just about one store; it’s part of a bigger trend as high-end brands swap Michigan Avenue for the buzzier, boutique-filled blocks of Oak, Walton, and Rush. With neighbors like Dior and Brunello Cucinelli, Yurman’s new spot is set to become a go-to for shoppers looking for a more curated experience. What do you think: Is the Gold Coast the new center of Chicago luxury? #Business #Chicago #GoldCoast