Arthur Smith joining the Buckeyes as offensive coordinator isn’t just about football strategy—it’s about connections and cash. With family ties to FedEx, Smith brings potential access to serious financial backing for Ohio State’s already strong NIL program. In today’s college football, money talks louder than ever, and having deep pockets can mean more top recruits and a bigger edge on the field. It’s a wild shift: payouts and sponsorships might matter more than X’s and O’s. Is this the new normal for college sports, or has it always been this way? #Sports #Football #OhioState