Indiana football’s undefeated run didn’t just bring home a championship—it turned a local beer into a national sensation. Coach Curt Cignetti’s postgame shoutouts to Upland Brewing’s Hoosier Gameday Lager had fans from 35 states scrambling to get a taste, sending sales through the roof and leaving shelves empty across Indiana. Upland’s team, mostly IU grads, kept their connection to Cignetti’s favorite brew a secret all season, but now the whole country wants in. What do you think—can a coach’s endorsement really change a local business overnight? #Sports #Football #IndianaFootball