A beloved Bay Area sandwich spot, The Farmer’s Wife, just shut down after a viral Reddit thread mocked its $22 grilled cheese, sparking a flood of negative reviews. Owner Kendra Kolling says the online pile-on and tough economy made it impossible to keep going, even though her pricey sandwiches used top-notch, local ingredients. Now, a new café in her old spot is focusing on more affordable options. This story really highlights how quickly online opinions can impact small businesses—especially when prices are high. How do you feel about paying extra for local, artisanal food? #Business #BayAreaEats #SmallBusiness