I'd Like to Teach the World to Sing (In Perfect Harmony) Article Talk Language Watch Edit "I'd Like to Teach the World to Sing" redirects here. For the Lea Salonga album, see I'd Like to Teach the World to Sing (album). "I'd Like to Teach the World to Sing (In Perfect Harmony)" is a pop song (originally known as "True Love and Apple Pie") by British hit songwriters Roger Cook and Roger Greenaway, and sung by Susan Shirley.[3] "I'd Like to Teach the World to Sing" Single by The Hillside Singers from the album I'd Like to Teach the World to Sing B-side "I Believed It All" Released November 1971 Genre Folk pop, sunshine pop Length 2:15 Label Metromedia Songwriters Bill Backer Billy Davis Roger Cook Roger Greenaway Producer Al Ham "I'd Like to Teach the World to Sing (In Perfect Harmony)" Single by The New Seekers from the album We'd Like to Teach the World to Sing" (1972) The lyrics were rewritten by the songwriters—together with US advertising executive Bill Backer and US songwriter Billy Davis—as a jingle for The Coca-Cola Company's advertising agency, McCann Erickson, to become "Buy the World a Coke" in the 1971 "Hilltop" television commercial for Coca-Cola and sung by the Hillside Singers.[4] "Buy the World a Coke" was produced by Billy Davis and portrayed a positive message of hope and love, featuring a multicultural collection of young people on top of a hill appearing to sing the song. The popularity of the jingle led to its being re-recorded in two versions: one by The New Seekers and another by The Hillside Singers (as a full-length song) that removed the references to Coca-Cola.