Tag Page AttitudeEra

Stone Cold’s Beer Deal That Never Was

Can you believe the Texas Rattlesnake almost had his own Coors Light collab? Stone Cold Steve Austin revealed that back in his Attitude Era prime, he and WWE pitched a beer partnership, but the brand thought he was too wild for their image. Imagine the rivalry if 'Stone Cold' beer had hit shelves! At least we got Broken Skull IPA. What do you think—did Coors miss out on a legendary moment? #Sports #Wrestling #StoneCold #WWE #AttitudeEra #BrokenSkullIPA #Wrestling