Tag Page BeautyBattle

Sephora vs. Amazon: Price Wars Heat Up!

Sephora is feeling the heat as Amazon slashes prices, making it tough to compete online. LVMH shared that despite Sephora's solid in-store performance, e-commerce is lagging in the U.S. Amazon's aggressive discounts, like offering Kérastase’s Gloss Absolu for $26 (that's $10 less than Sephora!), are shaking things up. With LVMH's revenue down by 3%, it's a challenging time, but they're confident in staying resilient. What do you think? Can Sephora hold its ground against Amazon's pricing tactics? Sephora #Amazon #PriceWars #BeautyBattle #Business