Pixels Meet Paint: How Galleries Rewrite the Rules After Lockdown
A global pause in 2020 sent art galleries into uncharted territory, pushing them to rethink how art meets its audience. While the hum of in-person art fairs and gallery strolls has returned, the digital tide hasn’t receded—over 80% of collectors now buy art online, a leap from pre-pandemic habits.
This digital embrace means many galleries are courting a fresh wave of online collectors, with more than half reporting that their virtual buyers are newcomers. Some, like Miami’s The Art Design Project, have gone fully online, making geography irrelevant and giving emerging artists a global stage. Others, from Los Angeles to Montréal, blend in-person events with digital outreach, focusing on community ties and creative collaborations to keep foot traffic alive.
Even as some doors close, new ones open—literally and figuratively—proving that the art world’s survival isn’t just about adapting to change, but about inventing new ways to connect. In this evolving landscape, the gallery is less a place and more a living, shifting conversation.
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