Tag Page Fluxus

Record Store Became a Revolution: Ben Vautier’s Everyday Fluxus

A record shop in 1960s Nice once morphed into a living artwork, thanks to Ben Vautier—a Fluxus pioneer who insisted that art could be anything, and anywhere. Ben’s “Le magasin de Ben” blurred the line between commerce and creativity, transforming shelves of vinyl into a playground for handwritten aphorisms and household oddities. His art didn’t just hang on walls; it shouted, provoked, and sometimes even scandalized. From organizing a Fluxus festival in Nice to staging performances that tested the limits of voice and propriety, Ben’s work challenged the idea that art belonged only in galleries. His mantra, “Everything is art,” wasn’t just a slogan—it was a dare to see the world differently. Ben’s legacy lives on in the everyday, where the ordinary can become extraordinary with just a twist of perspective. #Fluxus #BenVautier #ArtHistory #Culture