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LeBron Heads Back to China on His 20-Year “Forever King” Nike Tour

LeBron James is coming back to China—15 visits deep and counting—celebrating the 20th anniversary of his first Nike tour of Asia. This isn’t just a trip—it’s a legacy. He’ll be in Shanghai and Chengdu, reconnecting with fans and guiding the Nike RISE program’s rising stars. From training sessions to unveiling the RISING 10 youth teams, he's literally helping lift the next generation. “My message has always been: Fall in love with the process—not just the results.” That’s LeBron’s real power on and off the court. #NBA #LeBronJames #Nike #ChinaTour #RISE #ForeverKing #KingJames #Basketball #Sports #Legacy #TeamChina