From Wild Walls to Local Legends: How Soho House Paints Each City’s Story
A British artist once filled Soho House’s original London bar with her own art—no invitation needed. Fast-forward to today, and what began as a spontaneous act has evolved into a global, curated collection spanning 45 locations and 10,000 works, none gathering dust in storage.
The heart of Soho House’s approach is its local-first mindset: every new club showcases artists who are deeply connected to the city, whether by birth, training, or creative roots. This means a visit to Soho House Portland or Miami Pool House offers a crash course in the city’s artistic pulse, with walls featuring both rising stars and established names.
Bartering remains a tradition, echoing Picasso’s days of trading art for room and board, and fostering a vibrant, ever-evolving creative network. The result? Each House becomes a living archive, reflecting the city’s spirit and the artists shaping its moment in time.
In this world, art isn’t just decoration—it’s the city’s story, framed and shared.
#ArtCollecting #LocalArtists #SohoHouse #Culture
