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Gordon Talks HMS’s Sponsorship Game

Interesting insight from the Rainbow Warrior himself! Jeff Gordon just opened up about Hendrick Motorsports’ sponsorship scene, and it’s a real balancing act. While HMS has nearly filled its sponsor slots for the season—a big win in today’s NASCAR climate—Gordon admits closing those deals is tougher than ever. He says there’s more interest and activity, but pricing is still a sticking point. With HMS’s on-track success and Gordon’s leadership, do you think they’ll keep setting the standard for the rest of the garage? #NASCAR #HendrickMotorsports #JeffGordon #Sponsorship #RacingBusiness #Sports