200 Eyeshadow Shades, Zero Hype—Until Now
I stumbled upon Mary Quant in a Tokyo department store—and I haven’t stopped thinking about it since.
Somehow, this brand is everywhere in Japan but barely mentioned online here. Their signature flower logo drew me in, but the real shock? Over 200 eyeshadow shades, all available individually, so you can create your own palette from scratch. One pan costs about ¥1000 (around $7), but customizing a full palette? Basically the price of a luxury brand—with complete freedom.
The brand’s roots are just as cool. Mary Quant was a legendary British designer—yes, that Mary Quant—credited with popularizing the mini skirt and influencing generations of fashion. Her legacy lives on in both makeup and fashion, with retrospectives at the V&A Museum and beyond.
These shadows are buttery, buildable, and finally solve the problem of “pretty but sheer” Japanese formulas. I don’t know why no one’s talking about them—so here I am, yelling.
#beauty #makeup #UnderratedGems
