Tag Page Yelp

Yelp’s ‘Black-owned’ Tag Backfired?

Turns out, when Yelp added a ‘Black-owned’ tag to Detroit restaurants, it didn’t just boost visibility—it actually led to lower ratings. Reviewers who noticed the tag gave Black-owned spots an average of 3.03 stars, compared to 3.78 from those who didn’t mention ownership. Even a tiny drop in ratings can hit a restaurant’s bottom line. Goes to show, not every digital ‘help’ actually helps, especially when platforms don’t consider who’s doing the reviewing. #Food #Yelp #BlackOwnedBusiness